Higher number of abandoned order in an e-commerce portal
reflects the negative performance of the business. Ideally, after performing lots of
investigations through social media information drilling and finding highest
number of customers good reviews/ratings, online shopper adds the products to
the shopping cart. But, if user/shoppers
left the site before placing the order, the
e-commerce vendor ends up with the revenue lose. 20 to 30% of abandoned orders per month seems
to be accepted but if it increases exponentially, the e-commerce vendor has to
analyze and take it very seriously to understand the reasons and subsequently upgrade/modify the e-commerce
portal. However, E-Commerce portal has to be technically fit to store abandoned
orders details in database as per configurable time period settings. Here are the few basic clause with remedies to
reduce the number of abandoned orders:
1. Insecurity in the payment gateway can be improved by
providing various famous payment gateways like VISA, Master Card etc with icons.
Loyalty points are also another attractive option.
2. User registration
steps should not be too long and it need to be integrated with social media
where user can login to portal using his Facebook, LinkedIn, GooglePlus
account.
3. User's email id
should be collected from the list of abandoned order so that a detail email can be sent politely to know the reason
for not placing the order and to seek suggestions for improvement in the e-commerce portal.
4. Seasonal greetings
emails, various discount offers, new product arrival in the e-commerce should
be sent periodically so that those users can be motivated start placing orders.
